Rio Large Brim Optical Black Tie

COLLECTION: Tropical Society NAME: Rio Large Brim Optical Black Tie TAGLINE: You don't wear Rio Large Brim Optical Black Tie. You enter Rio / Trancoso. DESTINATION: Rio / Trancoso DESTINATION LIFESTYLE CODE: tropical color, beach house, music, private sunset. LIFESTYLE: warm, social, visual, resort-luxury with rhythm. TARGET CLIENT: tropical resort guest, creative elite, luxury beach traveller. EMOTIONAL IDENTITY: Recognized by the Rio / Trancoso circle, never explained to outsiders. HOTEL / EVENT ASSOCIATION: beach resort, private villa, sunset lounge. INSTAGRAM CAMPAIGN: #TropicalSocietyCode #TrancosoSunset PHOTO MOOD: color, palm shadow, warm skin, linen, music. OUTFIT STYLE: linen shirt, silk dress, sandals, gold jewelry. CINEMATIC SCENE: hat on a beach-house table as music starts at sunset. BEST SHOOTING TIME: sunset. LUXURY EXPERIENCE: beach lunch turning into private music evening. TRANSPORT ASSOCIATION: vintage beach buggy / yacht tender. EMOTIONAL SOUNDTRACK: bossa nova, soft drums, ocean. SOCIAL DRESS CODE: tropical resort elegant. SEASON: Summer / festive season. BEST MARKET: Brazil, USA, Portugal, UAE. IDEAL HOTEL / RESORT TYPE: beach resort, tropical villa, luxury boutique hotel. IDEAL BUYER: resort buyer, beach boutique, event gifting. PERCEIVED PRICE LEVEL: High luxury LUXURY KEYWORDS: Brazil, Trancoso, tropical, color, beach house, wide-brim ladies Panama, natural, black, Large Brim Optical, Black Tie VISUAL BASIS: wide-brim ladies Panama; colors: natural, black; source image reviewed in visual-sheet-06 item 114